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Electronic Commerce Guide:

Who's Selling On the Internet?

By Jim Smoot


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A quick question for those of you in Network Marketing: Is your downline really selling for you?

I've noticed a trend on the internet today; network marketers who are building a downline of people who's only interest is building more downline. The net result is: No One Is Selling Anything!

There are a couple of reasons that this is happening. First, with programs that have no start-up fees to join, there is no incentive to sell. It's real easy to recoup your loses when there are no loses to start with. When you own money is on the line there's a little more motivation.

The second, and I think biggest problem, is that a lot of people trying to make money on the internet have no idea how to sell. There are not many places to turn to. And if you're like me you have no desire to go to an overpriced seminar to hear a speaker hawk his/her overpriced training materials.

So here, in a nutshell, are some basics to help you get people to actually buy you products.

There are basically four questions your potential customers are asking. It's up to you to provide the answers if you want them to part with their hard-earned money:

  1. Do you really have my best interest in mind?
  2. Can I trust you?
  3. What are you really selling?
  4. What's in it for me?

Take a few minutes now and look at your marketing campaign. Are these questions being answered? There are so many ads being placed today that are all hype, that never mention what the product is, and make outrageous claims that a reasonable person couldn't possibly believe. The point is: credibility. The buyer must believe that you are knowledgeable and truly concerned about their best interest.

After answering their questions the key is to convince them that they have a need, the problem is serious and must be solved now, and your product or service will really solve their problem. Stir up the emotion they feel about not having your product or service. Then show them how you can create pleasure, or eliminate discomfort by the use of your product or service. In short, make them want what you are offering on a logical, as well as an emotional level.

Remember, there is only one way to get anybody to do anything. That is by making the other person want to do it.

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Last updated : Thursday, August 12, 1999